Reading Borough Council on Twitter

It looks as if Reading Borough Council have expanded their Twitter presence with two new channels: @Street_care and @readingcouncil. These join @FundingAdvice, launched in July 2009 to help voluntary organisations.

@ReadingCouncil, with a suitably burgundy background, have made a tentative start, commencing tweeting on 26 October and posting their second (and last) tweet a couple of days later.

Perhaps understandably, Reading tweeps have demonstrated little interest thus far; the number of followers at the time of writing stood at 44. These followers include Councillor Daisy Benson, arguably the most prolific user of social media in local government, and @readinglabour. Both welcomed RBC’s arrival on Twitter.

A few more daily tweets, including efforts to respond to queries (as a council should), and I’d expect followers and lists to soar. The Twitter team ought also to think about snapping up @readingboroughcouncil (to stay on the safe side), and perhaps attending a local tweetup or two when the time is right.

@Street_care, the Twitter profile of RBC’s Streetcare Team, is faring slightly less well in popularity, with 26 followers. Three tweets over a week or so (including an RT) is not an ideal start.

Are they ready? I see local Twitter users TwitPiccing filthy pavements and overflowing bins – and nudging the Streetcare Team to take urgent action. I see YouTube videos of scurrying rats. I hope that they up the ante a little.

What are your thoughts on the Council’s use of Twitter?